GREENS 🥬

GREENS 🥬

ROLE : UX/UI DESIGNER

DURATION : 2 months

TOOLS : FIGMA, ADBOE Xd

Problem: Many consumers are interested in purchasing vegan food but struggle to find relevant information and options that are easily accessible and user-friendly.

As the UX/UI Designer I was responsible for designing a visually appealing, user-friendly landing page for a vegetarian restaurant. By incorporating the unique vision of the client and their target audience.

Solution: Our vegan food ordering landing page offers a concise and focused solution for users to find and order vegan food from a selected range of recipies.

Research: To understand the needs and preferences of our target audience, we conducted user interviews and surveys, as well as analyzing competitors' landing pages. We learned that people were looking for an easy and user-friendly way to find and order vegan food, and that they appreciate the convenience of also having it delivered to their door.

Design: Based on our research, we designed the landing page to be minimalistic, visually appealing and easy to navigate. The page includes clear calls to action such as "Order now" and "View menu" buttons, with images of food options and reviews to encourage user engagement. The website also includes a clear delivery and pick-up information, as well as a phone number for easy contact.